The National Toy Hall of Fame housed at Strong National Museum of Play in Rochester, New York, just acquired the rights to archive all of the interview footage from Toyland. It is the only museum in the world dedicated solely to the study of play as it illuminates American culture.
“I’m thrilled that Toyland captures the stories of so many landmark toy and game inventors in such an engaging and informative way,” said Christopher Bensch, Vice President for Collections at the museum. “Toyland helps bring much-overdue attention to the people behind so many classic and enduring toys.”
Tim Walsh, who appears in Toyland as a game designer, and who also acted as a Creative Consultant on the film said, “Director Ken Sons and I are thrilled to have the support of an organization as prestigious as the National Toy Hall of Fame. Our goal with Toyland is to give the movie-going public a real appreciation for this amazing industry and the people and playthings that it represents. With the National Toy Hall of Fame’s support, we’ve been able to bring Toyland to more film festivals and engage more people in a conversation about toys, play, creativity and inspiration.”