TOYLAND

 

Welcome to the high stakes world of the 22 billion dollar toy industry, where fun and fortune awaits those who know how to get inside the mind of a child. Meet the playmakers behind the biggest toys and games in history while following the ups and downs of game designer, Tim Walsh. From prototype to pitch, follow Walsh along his winding road to Toy Fair, one of the largest trade show for toys in the world. Meet the people behind the biggest playthings (and products) in history, including Betty James, developer of Slinky, Eddy Goldfarb (False Chattering Teeth), Burt Meyer (Lite Brite and Mouse Trap), Reyn Guyer (Twister and Nerf), and more. From paper to prototype, we follow Walsh along his winding road to Toy Fair, the largest trade show for toys in the western hemisphere, with frustrating pitches to Hasbro, Spin Master, and others along the way.

DIRECTOR / PRODUCER: KEN SONS
EDITORS: TIM WALSH & KEN SONS
CREATIVE CONSULTANT: TIM WALSH
DIRECTOR OF PHOTOGRAPHY: STEVE KISTLER
ART DIRECTOR: SHEILA SONS