Welcome to the high stakes world of the 22 billion dollar toy industry, where fun and fortune awaits those who know how to get inside the mind of a child. Meet the playmakers behind the biggest toys and games in history while following the ups and downs of game designer, Tim Walsh. From prototype to pitch, follow Walsh along his winding road to Toy Fair, one of the largest trade show for toys in the world. Meet the people behind the biggest playthings (and products) in history, including Betty James, developer of Slinky, Eddy Goldfarb (False Chattering Teeth), Burt Meyer (Lite Brite and Mouse Trap), Reyn Guyer (Twister and Nerf), and more.

Beside legends like Betty, Eddy, Burt and Reyn, you’ll meet toy design students at Otis College of Art & Design, and seasoned toy veterans at Big Monster Toys, the largest and most prolific toy design firm in the world. Come see Operation games being made at Hasbro and talk toys with the playmakers at Radio Flyer, home of “America’s Little Red Wagon.” Throughout the film, Tim Walsh try’s to take his own invention to market. From paper to prototype, we follow Walsh along his winding road to Toy Fair, the largest trade show for toys in the western hemisphere, with frustrating pitches to Hasbro, Spin Master, and others along the way.